Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations.

This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for the local community and society at large. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development

CSR is about how companies manage business processes to produce an overall positive impact on society and undertaking the role of "good corporate citizenship" commitment is to operating in an economically, socially and environmentally sustainable manner whilst balancing the interests of diverse stakeholders.

Nuvista Pharma has been serving this country since 1964. As a pharmaceutical company Nuvista Pharma Limited projects an image of trusted and quality medicine and service provider. The goal of the organization is to serve society with products of uncompromising quality, with commitment and dedication in the best interest of all our customers and stake-holders

A survey was conducted amongst doctors all over the country to determine a preference for the type of CSR project that could be undertaken. The Old Home Project was selected by them as a project whose time was long overdue and with an utmost need.

The Old Home Project is the first The Corporate Social Responsibility (CSR) project of Nuvista.

The aim of the project is to care for elderly people in Old People's Homes.

With increasing prosperity, the modern tendency towards the nuclear family and the breakdown of traditional values, elderly people often find themselves left to fend for themselves as their adult children live their own separate lives. This is exacerbated when the children migrate and the parents cannot. Often such elderly people move into an Old Home both for security and company but miss the affection and care of family.

The Old Home Project of Nuvista Pharma aims to provide companionship to people in Old Homes and to show them Nuvista Pharma cares, whilst also assisting in their overall well-being.

The project is financed by contributions from Nuvista Pharma brands, its Suppliers & Employees